Feather Friendly® was developed as a solution to save birds from window collisions 15 years ago and is on it's eighth generation.
Feather Friendly® headquarters are located in Toronto, Ontario which happens to be centred in a migratory bird path and has experienced significant fatalities due to glass buildings. Toronto was the first city in the world to create Safe Building Bylaws in bird conservation and Feather Friendly® helped to establish these new bylaws. During the past 15 years, we have sold our solution globally with great success in reducing and eliminating bird collisions. We are proud to be endorsed by leading bird conservation organizations.
Over the past decade there has been a grounds well of interest by government, industry, and citizens in environmental issues. One serious aspect of protecting our environment is protecting birds from fatal collisions with man-made structures, and this issue has not been addressed by our society, until now. Feather Friendly® Bird Deterrent Technology is designed to protect our feathered friends while enhancing the building’s design.
It is estimated that collisions account for 1 billion bird deaths each year, or 10% of the total bird population in North America. In all of these collisions, buildings pose the biggest threat. Exterior glass, whether it be clear, tinted, or reflective, is not a recognizable part of the natural world for birds, and therefore, they simply do not 'see' it. Daytime collisions are generally associated with the reflection on the glass of vegetation or the sky on the lower 3-5 floors.
Exterior glass, whether it be clear, tinted, or reflective, is not a recognizable part of the natural world for birds, and therefore, they simply do not 'see' it.