The Issue

Since 1970, there are 3 billion fewer birds worldwide. The second leading human-related cause of this loss is a result of reflective and transparent glass collisions. North America alone loses an estimated 1 billion birds to this serious conservation issue every year. This is because birds cannot perceive glass and often mistake it for surrounding habitat reflected on the exterior window surface or attempt to fly through glass barriers to reach habitat that can be seen on the other side. 

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The Solution

With nearly two-thirds of North American birds at risk of extinction, now more than ever, we have a responsibility to protect our feathered friends. Feather Friendly® Bird Deterrent Technology is a simple solution that makes a significant mark in bird conservation. 

We are the trusted choice for preventing bird collisions with commercial buildings. Our markers are highly effective in making glass visible to birds and avoiding deadly collisions without compromising a building’s aesthetics or views inside and out. Unlike film coverings, Feather Friendly® markers cover only about 8% of the total glass area, minimizing the visual impact while maximizing the durability and longevity of your treatment. (15 plus years)

Since 2006 we have installed over 6M sq ft of product worldwide with a durability and longevity of 15+ yrs. Our products are tested and approved by the American Bird Conservancy and Dr. Daniel Klem Jr., and supported by the National Audubon Society, FLAP Canada and many others.

Get in Touch

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York University
Case Study

Toronto, ON
After witnessing bird fatalities and injuries resulting from on-campus window collisions, Toronto’s York University as led by Professor Stutchbury, decided to take action. Utilizing Feather Friendly® Bird Deterrent Technology as part of a multi-building, multi-year project, York’s initiative aims to make windows more visible to birds and minimize the risk of collision, particularly during migration periods.


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By targeting only half a dozen high risk sites on campus, the
University saved hundreds of birds a year, for many years to come.

Bridget J. M. Stutchbury
Professor | Dept. of Biology | York University | Toronto
bstutch@yorku.ca

Link to Case Study

Making Princeton
University Safer for Birds

Princeton University not only prides themselves in the study and focus of sustainability, but they also encourage the study of bird conservation and its importance to a well-balanced eco-system. While their glass buildings are visually beautiful and built with idea of bringing the outdoors indoors, they have also caused a large problem for the bird community. Bird strikes and ultimately bird fatalities have increased in recent years and in turn prompted an initiative to utilize bird deterrent markers. Feather Friendly is proud to be a part of this ongoing project.

The Collaboration

Feather Friendly has the great honor of participating in higher education in a very special way - through the collaboration on various bird conservation initiatives with many colleges & universities all over the world, thus making public spaces in the academic world bird friendly places to learn. Successful projects include Johns Hopkins University, University of Chicago, Carleton & Western Universities.

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We’ve done countless higher education projects, here are just a few highlights

USA
John Hopkins University
University of Alaska Southeast
Washington University in St Louis
University of Chicago
Yale University
University of Utah
University of Mississippi
Cuyahoga Community College

Canada
Simon Fraser University
University of Victoria
York University
Queen’s University
Carleton University
Western University
King’s University College
Ivey Business School of Western University

Feather Friendly has the great honor of participating in higher education in a very special way - through the collaboration on various bird conservation initiatives with many colleges & universities all over the world, thus making public spaces in the academic world bird friendly places to learn. Successful projects include Johns Hopkins University, University of Chicago, Carleton & Western Universities.

Project Recognition Program

Celebrate and educate with our free Project Recognition Program! The Project Recognition Program is our way of thanking you for helping birds, and it's a great way to educate people about the issue of bird-glass collisions. Best of all, our Project Recognition Program costs you nothing! We created the Program as a way for our customers to both celebrate and bring attention to this vital bird conservation strategy. The Program includes a custom window graphic, a certificate of appreciation, and a case study or social media promotion. 

Window Graphics

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Create A Dynamic Case Study

Energy System Bird Deterrent Case Study

Contact Us

 

Paul Groleau

Vice President

pgroleau@featherfriendly.com

416-806-6393 

Sheri Ellenberger

Project Coordinator

sellenberger@featherfriendly.com

647-612-0044

Canada: 2207 Dunwin Drive, Mississauga, Ontario L5L 1X1

North America Toll-Free: 1-888-874-1755

Email: info@featherfriendly.com

 

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