With over 20 years of experience in product development, brand management and sales, Paul brings an unparalleled and innovative approach to all aspects of the Feather Friendly® business. Paul’s experience stems from a wide range of industries from sport to outdoor, fitness and marine. His diverse business background combined with his passion for the outdoors, and genuine interpersonal skills, reinforce Paul’s position as a leader of the Feather Friendly® team. His ability to establish and nurture relationships with clients, colleagues, suppliers, and various manufacturers has proved essential to his success.
Paul also spent several years as an independent consultant where he advised clients on product development and innovation projects. It was during this time that Paul met Feather Friendly® president, George Turjanica, and became familiar with the company’s product and mandate. . . the rest, as they say, is history. Paul joined the Feather Friendly® family in 2018 to lead brand management, marketing, sales and consulting. As the current Vice President of Feather Friendly®, Paul is thrilled to work with clients, architects, builders, government agencies, zoos and universities across the globe to improve their bird conservation efforts.
More About Paul
What inspired you to get involved in the important cause of Bird Conservation?
I am a hiker, mountain biker, and have always loved the outdoors, so when George and I sat down to discuss Feather Friendly®, I felt very connected to the conservation side of the business. To be a part of change was extremely interesting to me.
How do you feel about where the cause is at?
Bird conservation, and conservation and a whole, has come such a long way in the time I have been with the company, and it still has such a long way to go. However, I’m encouraged that we’re continuing to see progress and that awareness is growing by the day. We get to celebrate wins like the NYC bird safe guidelines as well as being asked to be a part of the CSA Bird Friendly Design committee.
What are your hopes for the future regarding Bird Conservation?
I hope that our bird conservation efforts and Feather Friendly® products continue to bring more awareness to this global issue, and that we can be a catalyst for change. We are aware that several municipalities in North America are looking at how they can add bird deterrent window markers to their building guidelines, so we hope to see more cities welcome new standards this year.
Favourite bird and why?
I’ve always been drawn to birds of prey – they just seem so majestic and regal! I have a vivid memory of being a young teenager and seeing an owl for the first time; I was at my grandparents’ house, about two hours north of Toronto, and this wild owl practically flew right at me! It was massive. I’ll never forget the size of its wingspan. During that summer, I spent a lot of my free time learning about owls and birds of prey.